Tourism Internet Marketing U

Autoresponders: What Are They And Why Do You Need Them?

Autoresponders act much like fax-on-demand systems. With fax-on-demand systems, you call from your fax machine, dial the specified code, and get back the requested document on your fax machine. The autoresponder works much the same way - you send an e-mail to an autoresponder e-mail address and you get back the requested information via e-mail.

In future posts on this blog I’ll discuss:

• What autoresponders are
• Why you should use autoresponders
• What types of information to send via autoresponders
• Autoresponder features
• Tips on successful marketing through autoresponders
• And where to find autoresponders

An autoresponder is a program located on a mail server that is set up to automatically send a preprogrammed reply to an e-mail address that sends mail to it. The reply can be a single message or a series of preprogrammed messages. They are known by many names, such as infobots, responders, mailbots, autobots, automailers, or e-mail-on-demand.

Have you picked up the new edition of 101 Ways to Promote Your Tourism Business Web Site yet? If not, what’s stopping you?

-Written by Susan Sweeney