Tourism Internet Marketing U

Why Use Autoresponders?

One of the major benefits of using an autoresponder is the immediate response - 24 hours a day, 7 days a week, 365 days a year - providing immediate gratification for the recipient. This is particularly valuable in the travel and tourism industry where the faster the response, the better the chance you have of getting the business.

Autoresponders are a real time saver, eliminating the need for manual responses for many mundane and routine requests. They also enable you to track responses to various offers to assist you in your ongoing marketing efforts.

One big advantage with today’s autoresponders is the ability to schedule multiple messages at predetermined intervals. The first response can go immediately, with a second message timed to go two days after the first, a third message to go five days after the second, and so on. Market research shows that a prospect needs to be exposed to your message multiple times to become a motivated buyer.

To learn more about autoresponders and to use them effectively to market your travel and tourism-related business, check out the newest edition of my book, 101 Ways to Promote Your Tourism Business Web Site!

-Written by Susan Sweeney