Tourism Internet Marketing U

Consumer Generated Media: What Can You Do to Get Past Clients to Add Content

When it comes to marketing your travel and tourism web site, having user-generated content is important. Ultimately, there are a number of different things that you can do to encourage your site visitors to participate.

For example, you can encourage consumer generated content by encouraging participation in your blog. When you write a daily blog, make sure that your current customers and clients know about it and let them know that they can participate.

You can encourage consumer generated media by encouraging your past clients to add their opinions about a location, the experience that they had working with you. Similarly, you can encourage them to send photos or videos that they took during their trip - and, to make sure that there’s participation, you can look into making it a sort of contest.

In order to get your past clients to add content to your web site, you need to be sure that you make it possible for them to do so and that there’s something in it for them. By doing so, you’ll find that the amount of consumer generated media on your site increases at a consistent pace.

Still worried you’re missing some information? You’ll find more on consumer generated media in my book just for tourism business, 101 Ways to Promote Your Tourism Business.

-Written by Susan Sweeney