Tourism Internet Marketing U

Designing Your Site to Be Search Engine Friendly

The search engines are all fighting for market share. The more market share a search engine has, the more valuable a company is. To gain market share a search engine has to provide better results than its competition. It is for this reason that the search engines are changing and improving their formulas on an ongoing basis. You have to keep up with changes in these formulas, tweak your site as necessary and resubmit when necessary.

The search engines use different databases for their search results. They have different algorithms or formulas for their ranking. They have different weighting for the various elements within their formula. The change their formulas over time and they change their ranking over time. Sounds complicated?

Things have changed quite a bit from the early days. Elements that used to have significant weighting may now have very little weight. You have to remember that it is a high total score that you are looking for so even if an element has reduced weighting, if the element has any points at all you want to incorporate the element to maximize your total scare. Sometimes the top sites are within a small number of points from one another.

It is not as daunting as it might sound because the major search engines tend to look at similar information but weigh the relevancy for particular items differently in their algorithms. That having been said, here are the most important areas on a web page that you must address when performing organic search engine optimization:

• Title tags
• Keyword meta-tags
• Description meta-tags
• Alt tags
• Hypertext links
• Domain names and file names
• Body text
• Headers
• Between the NOFRAMES tag of framed web sites

Still feeling lost when it comes to the search engines? Don’t worry, you’re not alone. That’s why I created my Search Engine Optimization Training Program. It’s helped countless people with this problem. Check it out, if you haven’t already!

-Written by Susan Sweeney