Tourism Internet Marketing U

Here’s A Simple Method To Make Your Site Search Engine Friendly

A search engine friendly web site is the most important thing you can do for your business online. If you really want to attract visitors to your tourism web site then you need to learn how to conduct SEO – search engine optimization. To make your web site search engine friendly you have to:

• Decide which search engines are critical for your success
• Learn as much as you can about their ranking criteria and the weighting given to each criteria in their algorithm. It is also important to know which databases they are using.

Then you must:

• Determine the keywords that your target market is using in the search engines to find what you have to offer
• Assign those keywords to specific pages throughout your site, and then
• Populate the pages with the assigned keywords in the appropriate places given the ranking criteria for your targeted search engines

To get ahead online, a search engine friendly web site is the very first step. For more advice, consider my webinar on Designing your Site to be Search Engine Friendly.

-Written by Susan Sweeney