Developing A Dynamite Link Strategy For Your Tourism Business

March 29th, 2008 Posted in Developing a Dynamite Link Strategy

The more strategically chosen links you have to your tourism site, the better. Increase your traffic and improve your search engine ranking by orchestrating links from related web pages. In this and future blog posts, we’ll cover:

  • Developing a link strategy
  • How to arrange your tourism links
  • Getting noticed – providing an icon and tag line hypertext for links to your site
  • Link positioning
  • Tools to check your competitors’ links
  • Using links to enhance your tourism image
  • Web rings and meta-indexes
  • Getting links to your tourism site
  • Reciprocal link pages
  • Associate programs
  • How links can enhance your search engine placements

Links Have An Impact

Developing your link strategy is one of the most crucial elements of Internet marketing for your tourism business. It is a time-consuming task, but it is time well spent. Links are important for several reasons.

  1. Strategically placed, they can be a real traffic builder
  2. A number of the frequently used search engines use link popularity and link relevancy as part of their ranking criteria. The more links to your site, the more popular it is, so the number of links you have to your site can significantly impact your placement with those search engines
  3. The more links you have to your tourism site, the more opportunities search engine spiders have to find you

The longer you delay in starting your link strategy, the longer it will take for your tourism web site to rise in the search engine rankings. The time to start is now. What better way than with some extra help? Take the time to look ino my Link Strategy webinar. You’ll be glad you did.

-Written by Susan Sweeney 

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