Tourism Internet Marketing U

Developing Your Pay-to-Play Strategy: Geo-Targeting Your Campaign

Implementing a PPC strategy enables you to advertise to a mass audience, or to target internet users in a specific geographic region. Both Google AdWords and Yahoo! Search Marketing PPC campaigns provide you with the opportunity to target customers not only on a state or provincial level, but also on a local level, by displaying advertisements only to the potential customers conducting searches in your business’ area or in the area of your destination.

With AdWords alone, you can choose to target over 250 different countries in up to 14 different languages. You can also choose to advertise within over 200 different regions throughout the United States. Geo-targeting provides you with an increased level of control over where your ads are displayed and how they figure into your advertising budget. By targeting only those locations where you wish your ads to appear, you can maximize your online advertising dollars whether you are working with a small or a large budget.

By developing your pay to play strategy – and especially by developing a geo-targeted pay to play strategy – you will find that you are able to:

• Maximize exposure
• Expand your reach
• Better communicate with your target market

If this is a topic you’d like to know more of, you’ll be thrilled to know that it’s also one of mywebinars! Check out this CD of my last webinar all about Pay-Per-Click and Sponsored Listings!

-Written by Susan Sweeney