Tourism Internet Marketing U

Generating Targeted Traffic Using PPC Advertising

At the end of the day, the success of your search engine positioning strategy boils down to one thing - results! Over the last several years, many search engines have adopted various PPC advertising models that enable advertisers to pay for exposure on their search results pages based on targeted keyword sponsorship. Advertisers pay for click-throughs to their web site. Ads, or sponsored listings, as they are commonly referred to, appear on the results page of a search based on keywords.

The concept is very straightforward - advertisers bid on specific keywords or keyword phrases to impact the position of their text ads on search results pages. Their ad appears when someone does a search on the chosen keywords or keyword phrases, and if (and only if) someone actually clicks on their ad and is delivered to their site, the advertiser pays. Using PPC, advertisers receive targeted leads delivered to their site, for a fee.

The key is that the lead is “targeted.” Using traditional organic search engine optimization techniques can cause your site to appear at the top of search results, generating targeted traffic to your web site, but even the leading search engines often return results that are not exactly what the searcher desires. What if your travel and tourism web site always appeared when a searcher conducted a query using a targeted keyword relating to the travel and tourism-related products or services being promoted on your site? What if you could ensure that everyone interested in your destination, packages, products, or services had the opportunity to click on your search engine listing to learn more about what you have to offer?

Do you want to know more about Search Engines and how they work? Look no further than one of my popular webinars on the subject. From figuring out the Search Engine Algorithm, to Search Engine and Directory Submissions, you’ll find exactly what you need!

-Written by Susan Sweeney