How Google AdWords Can Deliver Targeted Tourism Traffic

March 13th, 2008 Posted in Developing Your Pay-to-Play Strategy

The largest pay-to-play provider online is Google and its AdWords service. Google AdWords provides pay-per-click, pay-per-video, audio ads, and print publication advertising. It started with pay-per-click and grew from there. It is one of the best advertising opportunities online for your tourism business.

Google AdWords makes pay-to-play advertising rewarding in several ways:

  • Competitive bidding allows advertisers an opportunity to set their own prices for clicks
  • Google’s Quality Score gives good landing page and ad optimizers a leg up by lowering bid prices based on quality
  • With Google Analytics, you can track the performance of your Google AdWords and determine visitor traffic patterns, click through rates, and sales conversions as well as a number of other useful metrics
  • You can send targeted traffic directly to the page on your tourism web site that you want them to go based on your important keywords

The most important thing about advertising – any advertising – is your ROI, return on investment. When you look at how much you spend on your advertising efforts versus how much return you get from those efforts, you want your ROI to be well worth your time and expense. Google AdWords makes that possible, and the ability to track the performance of every ad campaign you begin makes it one of the best ways to drive targeted traffic to your tourism web site. When it comes to pay-to-play, Google AdWords can’t be beat.

Looking for more suggestions? If you haven’t already picked up a copy of my book, 101 Ways to Promote Your Tourism Business Web Site, you should!

-Written by Susan Sweeney 

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