Tourism Internet Marketing U

Effective Offline Promotions: Getting the Word Out

When you have a business that falls in the travel and tourism industry - whether you primarily offer travel packages, aid in helping business travelers to plan their trips or you are in charge of marketing a particular area- you’re going to find that getting the word out is important. More than that, you’ll find that there are offline promotions that can help to ensure that you are able to drive targeted traffic to your travel and tourism web site.

Think about it: do you send out direct mail campaigns? In most cases, the answer is going to be yes because direct mail is an effective promotional tool. When you’re already marketing your business, a product or a service, you can take advantage of the moment to direct recipients to your web site where they can learn more information.

Similarly, do you take out print ads in local newspapers or magazines? If so, shouldn’t you take the time to add a couple of extra lines of text to promote your web site where readers will be able to go to get more information, to learn about other deals that you have available or to learn more about your business.

Effective offline promotions can have a dramatic impact on the site traffic that your travel and tourism web site receives; by baiting your prospects - at least to some extent - you will find that you are in a position to draw traffic, which will allow you to do more to make the sale in the end.

For more information, pick up a copy of the new edition of 101 Ways to Promote Your Tourism Business Web Site!

-Written by Susan Sweeney