Tourism Internet Marketing U

Effective Online Promotion: Setting Your Objectives

There are many benefits to cross-promoting your web site using traditional media and print materials. Your web site can answer many questions and provide more information than you can print in a magazine or newspaper ad. Your site can be kept up to date with the latest information available. People can request additional information or order online.

In future posts on this blog we’ll discuss tips for offline promotion and offline promotion opportunities.

Because visitors can be directed from offline promotion to request additional information or order online, you should promote your URL on every piece of promotional material you produce! The more exposure your URL receives, the more likely it is that people will remember it when they go online.

Be creative with your offline promotion campaign. Brainstorm with innovative thinkers to come up with a number of good places to promote your URL; for example, try displaying your URL in your TV and radio commercials, magazine and newspaper ads, and billboards. The more places your URL appears, the more it will get noticed. Some businesses even incorporate their URL into their building and vehicle signage. Answer your telephone with your company name and a “good morning.” This is quite effective in letting people know that you want them to visit your web site and providing them with your URL at the same time. Next time they have a question or want to place an order, they can go directly to the web site.

If you’re still without a copy of my book, what’s holding you back? Check out 101 Ways to Promote Your Tourism Business Web Site today and become a  success story!

-Written by Susan Sweeney