Tourism Internet Marketing U

Effective Promotion through Direct Mail Lists: a Few Key Tips

Direct mail has long been a part of what people do to market their travel and tourism businesses. What you’ll find, however, is that it is possible to develop effective promotion of your tourism web site through your direct mail lists as long as you are willing to shake things up a little bit.

When it comes to effectively promoting your tourism web site with your direct mail lists, you are going to want to:

• Be sure that you are making an effort to include your web site address onto every piece of direct mail that you send.
• Be sure that you include phrases like “Get more information on the web site” when you send out a direct mailing to get the word out about a special that you’re going to be offering.
• Be sure that you are focusing mailings to the right people on your direct mail lists. Break your list down by demographics so that, when you send out a mailing about a 50 and over cruise discount (as an example), you can feel confident that the right people are receiving the announcement.
• Be sure that, if you have special web only discounts on your travel and tourism web site, you make sure to tell the people on your direct mail lists where to look for them.

Simply put, when you make an effort to promote your tourism web site with your direct mail lists, you will find that you are able to steer people to your web site. So long as the information that they are looking for is readily available when they type in the web address, you will find that someone who started to explore one part of your web site is are more likely to keep looking around.

You’ve come this far. Why not get even more information to help you on the way? My latest book is perfect for anyone looking to make their online tourism business a success! Take a look at 101 Ways to Promote Your Tourism Business Web Site.

-Written by Susan Sweeney