Tourism Internet Marketing U

Effective Promotion Through Direct Mail Lists

For years, marketers have been renting mail lists from reputable companies for direct marketing purposes. These companies take their customers’ marketing materials and manage the process of printing labels, affixing the labels, postage, and sending the materials out. The same type of service is available online – only the marketing message is sent via e-mail rather than snail mail.

In this and future posts of this blog we’ll discuss:

• How direct mail list companies work
• How to select a company to work with
• How you work with a direct mail list company
• Costs related to direct mail list marketing
• Tips on how to make the most of your direct mail list marketing

Online direct mail list companies work on the same premise as off line direct mail list companies. They provide a service to organizations that want to directly market to a particular demographic or geographic segment of the population. To do this effectively, they develop large databases of individuals who fit specific criteria.

We’ll cover how direct mail lists work in more detail in later blog posts. For now, know that direct mail list companies come in various shades, shapes, and sizes. Some are good; some are bad. If you can find a broker who can deliver a good list then you can turn it into a profit. Need more advice? Why not turn to my book, as so many other have. 101 Ways to Promote Your Tourism Business Web Site!

-Written by Susan Sweeney