Tourism Internet Marketing U

Make the Most of Your Direct Mail List Marketing

Direct mail list marketing is a great way to get your message to a significant number of people in your target market in a short period of time. Ideally, you would like to have each of these names on your private mailing list. If you’re smart about the content of the message you have the direct mail list company send out, you can go a long way toward converting the direct mail list recipients to your own private list subscribers.

Be sure to give the recipients of your mail list message a compelling reason to visit your web site The hypertext link in your direct mail message should take them to a page of your web site that not only gives them the content they are expecting, but also gives them a compelling reason to join your private mail list and an opportunity to easily sign up.

The key to getting your message opened and read is a dynamite subject line. You should consider personalizing the subject line with the recipient’s name and make sure the subject line copy does not read like an ad. Ads and junk mail are the first to be deleted.

Busy people do not read their email, they scan it. So it is important that your message follow suit and is written so it can be easily scanned. Be sure to grab the reader’s attention in the first sentence. If you don’t, he or she won’t read any further.

Your email is a reflection of the attention to detail you give everything in your business. So be sure your message is grammatically correct, that you are using the proper upper and lowercase letters and correct spelling.

Make sure you access and analyze any tracking information available from the direct mail list company. Notice what copy works best. Notice what subject lines give a better response rate. Notice the different responses from direct mail list companies.

Looking for even more on this topic? You’ll find this and much more inside the new edition of my book, 101 Ways to Promote Your Tourism Business Web Site!

-Written by Susan Sweeney