Establishing Your Private Mail List: Promoting Your Private Mail List

June 23rd, 2008 Posted in Establishing Your Private Mailing List

Promote your private mail list wherever you can reach your target market: on your site, online through various online marketing techniques and offline. You will:

  • Encourage your web site visitors to join your list by making sure you have “Join our e-club - click here” calls to action throughout your web site. You might enhance this with an incentive “Join our e-club to receive our bi-weekly tips, tools and techniques and to be included in our drawing for a weekend stay - click here.”
  • Include a viral marketing element as previously described to encourage your subscribers to recommend your mail list to others.
  • Invite your friends, colleagues, current clients and potential clients to join your list.
  • Remember to mention your e-club in your email signature file. This is an easy way to promote your list.
  • If you are looking for a large distribution list, you might even register your mailing list with Topica or other public mail lists.

I recently created an excellent webinar devoted to Private Mail List Marketing. If this blog leave you wanting more, I’m sure you’d find this even more useful!

-Written by Susan Sweeney 

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