Tourism Internet Marketing U

Great Content Builds Community

Once Internet users have been drawn to your tourism site using the key elements explained in this book, your next step is to keep them there and convert them from a visitor to a customer. You can achieve this by having a site with great content. A web site with great content is one that not only meets the expectations of the Internet user, but exceeds them.

If something is seen on the Internet three times, it then becomes an expectation. For example, if a consumer is searching the Internet for an all inclusive course, club house, and/or resort rooms, the consumer suddenly expects to see a virtual tour on all golf resort sites. Any site that does not have a virtual tour will be seen as not keeping up with the latest trends.

By providing great content on your tourism site you will ensure a higher conversion rate among your web site visitors and position yourself to be seen as a leader in your industry. Great content keeps visitors on your site longer. The longer they stay the more they feel like they know you, the more they feel they are a part of your community, the more they trust you, and the more willing they are to do business with you - and as I’ve said before, and will say again, people do business with people they know and trust.

Exceeding customers’ expectations, online and offline, should be part of every tourism operator’s business culture.

If you want to keep your visitors longer, give them great content. For more tips on keeping customers coming back, check out my webinar all about Generating Repeat Traffic!

-Written by Susan Sweeney