Tourism Internet Marketing U

Great Content: Knowing What to Write

One of the things that you’ll discover - both when you are initially planning your travel and tourism web site and when you are looking into the options that you have for expanding your site - is that having great content is essential. While the content that you use in your site is going to include images, text, video, possible sound and a combination of elements, one of the biggest things that many in your position find is that it’s hard to know what to write (or what to focus on in terms of images or audio content for that matter).

So how do you decide what to write when you’re looking to add great content to your travel and tourism web site?

First, look at the pages on your web site - or on your competitor’s web sites - that get the most page views; that’s going to give you a sense of what your prospects and customers want, and that will help you to determine what you should be giving them more of. Then, look at your blog and focus on addressing questions raised in your most frequently viewed posts. Stop in on forums, look at other blogs focused on your destination and you’ll be able to start sorting out what information can be expanded - what information will make great content for your web site.

Why settle for just adding text (or other content) to your web site when you can make an effort to add great content? Why focus on just getting the word out when you can be sure that you are able to provide the content that your prospects and customers alike are looking for? After all, great content isn’t just about making sales or getting site visitors; providing great content is about being there and forming relationships.

Still wondering about what makes great content? Check out my book, 101 Ways to Promote Your Tourism Business Web Site!

-Written by Susan Sweeney