Tourism Internet Marketing U

Great Content: The “Wow” Factor

Anyone can go on the internet and quickly find sellers looking for buyers. But it is rarer to find a web page that seems tailored to the viewer, drawing the individual in from the beginning and demonstrating why this person should want to be a buyer. The text tells, in detail, why they need your particular travel or tourism-related product or service, your travel packages, or your destination and how it can save time and money, solve a problem, or meet their own very specific need. With such an introduction, the web site is successful in laying out the foundation of the promise which your company offers to people who use your travel packages or services. Everyone wins. The consumers’ conscious is introduced to the positive changes this vacation or package will bring them, things they had not even dreamed of earlier. Followed by the guarantee of a safe transaction, and the reassurance of text which communicates a company that knows what it’s doing and does it well, the consumer is supplied with a positive user experience, and the company can simultaneously gain leverage, profit and a competitive advantage.

Continuing to create the “Wow” factor with your content comes from a number of different elements:

• eBrochures and iBrochures
• Audio and Video
• Podcasts
• Trip Planners
• Interactive Maps
• Interactive Elements
• Blogs and Wikis

If you’re still not sure about your “Wow” factor, I’ve gone through it, step by step, in my book 101 Ways to Promote Your Tourism Business Web Site. If you haven’t already, check it out!

-Written by Susan Sweeney