Tourism Internet Marketing U

Increasing Traffic Through Online Publications: Providing Articles and News Releases to Ezines

Besides advertising, a number of other marketing opportunities can be explored with ezines. Once you have found the ezines that cater to your target market, these ezines could be fruitful recipients for your news releases. You might be able to incorporate information on your travel and tourism organization, your destination or packages in an interesting article that would fit the editor’s guidelines.

There are many ezines looking for great content. If you can write articles for them that provide great content for their readers and at the same time provide a little exposure for your travel and tourism organization, it’s a real win-win situation. You’ll want to target those ezines that have the same target market you do and have a broad subscriber base. You’ll want to make sure the ezine includes a resource box at the end of the article crediting you as the author and providing a hyperlink to your web site or your email address. Having articles published enhances your reputation as an expert, and people like to do business with people who are experts in their field. You might see if you can be a contributing editor or have a regular column or feature in their ezine.

Besides sending your articles directly to targeted ezines, you can also submit them to article banks online. Article banks are online resource sites for ezine publishers. Ezine publishers search through the banks for appropriate articles for their ezine, and, if they use one, they include the resource box for the author.

Still want to learn more? I’ve got a fantastic webinar, all about Online Publications and Ezines! Take a look!

-Written by Susan Sweeney