Tourism Internet Marketing U

Increasing Traffic Through Online Publications

More than 60 percent of Internet users frequently read online publications, or e-zines. You can identify marketing opportunities by searching for and reading e-zines that are relevant to your business.

In this blog we’ll discuss the following topics related to online publications:

• What electronic magazines are
• Finding online sites on which to advertise or arrange links
• How to find appropriate e-zines for marketing purposes
• Submitting articles to e-zines
• Advertising in e-zines
• E-zine resources online

Many Web users frequently read e-zines. This is one of the reasons they are among the most popular marketing tools on the Internet. Five years ago there were a few hundred e-zines in publication. Now there are thousands of e-zines dedicated to a wide variety of topics such as travel, business opportunities, food, child care – you name it. For any topic you are interested in, there quite likely are several e-zines dedicated to it.

E-zines, or electronic magazines, are the online version of magazines. They are content-rich and contain information regarding a certain topic in the form of magazine articles and features. Many e-zines display ads as well. Some e-zines are web site-based and others are e-mail based.

Many offline magazines provide a version online as well. Some of these online magazines provide the full version of their traditional magazine; others are selective about the articles they provide; and still others provide the previous month’s edition.

Ready for the next lesson? Consider my book, 101 Ways to Promote Your Tourism Business Web Site!

-Written by Susan Sweeney