Landing Pages - What They Are And Why You Need Them

April 14th, 2008 Posted in Landing Pages

If you’ve been online for any length of time you’ll hear the word “landing page,” but what does that mean. In essence, a landing page is any page that contains information written to a specific targeted audience and on which you want that audience to land when directed from another page on the Web.

When you promote an offer online, whether it be a banner ad, newsletter promotion, or pay-to-play campaign, you want to maximize the results of your effort. You want to take the interested person directly to the information they are looking for - not to your home page where they may have to navigate to get to the specific information. When done properly, creating a targeted landing page for an ad can greatly increase conversions, or the number of customers who act on your offer.

In future posts of this blog we’ll discuss

  • What a landing page is
  • Considerations for landing page content
  • Landing page layout
  • Testing your landing page
  • And other important information concerning landing pages

Landing page are important for marketing online. For more information, you may want to pick up a copyof my Landing Pages webinar!

-Wrtten by Susan Sweeney 

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