Tourism Internet Marketing U

Maximizing Media Relations

Your online media strategy can be extremely effective in building traffic to your site. News release distribution can be done easily. Build the right list of e-mail addresses or make use of one of the online news release distribution services. All reporters and writers have e-mail addresses. Some still don’t like to receive e-mailed news releases; others prefer the e-mail versions. When e-mail news releases are sent out, reporters reply by e-mail. They will expect your response within 24 hours. Develop a media kit that you can e-mail out to editors.

In this and future blog posts we’ll cover:

• Developing your online media strategy
• Public relations versus advertising
• Online public relations versus traditional public relations
• Effective news releases
• News release and distribution services online
• How to distribute news releases online
• Providing an area for media on your site
• How to find reporters online
• How reporters want to receive your information
• Encouraging re-publication of your article with a direct link to your site or the article
• Providing press kits online
• Electronic newsletters

Managing Effective Public Relations

Media relations are very important to your marketing efforts. The best results are achieved when you integrate both online and offline publicity campaigns. News release distribution can be accomplished easily if you have an established list of reporters and editors, or if you make use of a news distribution service.

Maintaining effective public relations delivers a number of benefits to your company. Your company and products gain exposure through news releases, and a positive image for your company is portrayed. Your relationship with current customers is reinforced, and new relationships are formed.

For imore top tips and tricks, take a look into my webinar on Media Relations!

-Written by Susan Sweeney