Online Press Release Distribution Has Improved Media Relations

April 9th, 2008 Posted in Maximizing Media Relations

There is more than one way to make the most of media relations in your hometown or online regarding your tourism business. Press releases are very effective in communicating with media personnel - either one on one or through mass distribution. The Internet has made press release distribution even more effective.

Due to online press release distribution, your press releases can be more creative and include more information to help media persons in developing a story. You can, in most cases, upload audio and video files, graphics, photos, logos, and other helpful resources to press release distribution websites to help journalists and media personalities find the information they need for a story. And you can also link from the press release website to your own website to allow media personalities to see what you have to offer first hand.

Online press release distribution is more powerful than traditional press release distribution for several reasons:

  • You can reach a broader media audience because media persons you’d have never considered can access your press release online
  • Members of the general public can find your press release and bypass the traditional media, getting information first hand
  • Through search engine optimization, you can ensure that your press release is found by the right people at the right time
  • Graphics, audio and video content, hyperlinks, and other multimedia can enhance your press release to be more effective
  • You never know who will find your press release and contact you for an interview, for more information on your subject matter niche, and to do business with you

Like most industries, the tourism business is changing because the Internet allows companies like yours to reach a wider audience through press release distribution and other online marketing strategies. Media relations have never been better.

Ready for more? Consider my book, 101 Ways to Promote Your Tourism Business Web Site!

-Written by Susan Sweeney 

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