Tourism Internet Marketing U

Enlisting Meta Indexes for Optimal Exposure

To ensure that you are taking full advantage of meta indexes:

• Search for appropriate tourism and destination meta indexes
• Request a link
• Provide the details necessary
• Look at sponsorship or banner advertising opportunities

Meta indexes can be arranged by subject or by geography. As mentioned before, the major search engines are a good place to start. Once you find a good list and start to check the links, you will likely find other lists. Bookmark or keep a record of the meta indexes you like for future reference.

When requesting a link to your site, send an email with “site addition request” in the subject of your message. Include the following in the body of the message:

• URL
• Description of your site
• Why you feel your site is appropriate to be listed
• Your contact information in your signature file

Once you have identified indexes that appeal to your target market, determine whether additional opportunities exist for sponsoring or purchasing banner advertising on the site. Meta indexes that relate to your target market are a great place to advertise because that are accessed by your potential customers.

To make your link stand out:

• See if you can have your link positioned at the top of the page
• See if you can add a graphic
• Provide a call to action to get people to visit your site
• Grab your visitor’s attention with the text or description you use
• Consider buying the banner ad space at the top of the page

It’s hard to believe just how important things like Meta Indexes can be for the success of a website. That’s why I had to create a program dedicated to teaching people about it, as well as the other crucial basics that can sometimes be left behind. That program is my best-selling Internet Marketing Training Program. It’s helped so many people already… why not add your name to the list?

-Written by Susan Sweeney