Tourism Internet Marketing U

Maximizing Promotion With Meta-Indexes

Meta-indexes are designed to be useful resources for people who have a specific interest in a particular topic. They are a large and valuable resource for reaching your target audience and should be utilized to their full potential. On this blog we’ll discuss the following topics related to meta-indexes:

• What they are
• Why they are useful
• How to make the links to your site stand out
• Creating your own meta index

First, let’s talk about what a meta-index is:

Meta-indexes are lists of Internet resources pertaining to a specific subject category and are intended as a resource for people who have a specific interest in that topic. These lists, such as the one at VisitNC.com that lists golf courses in North Carolina, consist of a collection of URLs of related Internet resources that are arranged on a Web page by their titles. The owners or creators of meta-indexes put a lot of effort into compiling these lists and are eager to find new sites to add to them. It used to be that the owners of these sites would list your site for free because they desired to have the most meta of the meta indexes - they strived to have the largest of the large indexes, and more sites mean a larger index. Today, many of these meta-indexes are commercial and charge a fee for the link to your site.

We’ll talk more about meta-indexes in future blog posts, but that should cover the basics for now. For more detailed information you can buy my book, 101 Ways to Promote Your Tourism Business Web Site and read the chapter on meta-indexes.

-Written by Susan Sweeney