Tourism Internet Marketing U

Benefits of Mobile Marketing

The different mobile marketing applications provide a variety of benefits to the travel and tourism industry:

• Mobile marketing allows direct, personal communication in real time with the opportunity for immediate, direct response.
• By building a customer profile, you can be very targeted with your vacation packages, campaigns or offerings
• Brand awareness can be increased
• Messages can be sent through this medium very cost-efficiently
• Traffic to web sites can be increased
• Customer loyalty can be enhanced
• Sales can be increased when you provide the right vacation package at the right time to the right customer
• Interactivity – the target customer is engaged using this technology
• The number of potential customers you can reach with this medium is staggering. There are over 1.8 billion consumers with access to this technology
• Two way dialogue between marketer and target market allows one-on-one marketing
• Immediate impact
• Personalized messages get a much higher response rate than generic messages.
• Sponsored messages can be provided
• Messages are delivered instantaneously
• This medium makes it easy for people to spread the word quickly and easily.

With the increase in the number of 3G devices that are becoming more mainstream and the number of marketers becoming more savvy, the mobile marketplace is significant.