Tourism Internet Marketing U

Mobile Marketing Isn’t For Everyone (But It Is For Someone)

Mobile marketing isn’t for everyone. That is, not everyone can benefit from it. It may seem that 1.8 billion people using mobile devices is a big number. But when you consider how many billions live in the U.S. alone, that’s hardly a blip on the radar screen. And when you consider that rural communities are usually slower to adapt to new technologies, it just doesn’t make sense for most dairy farmers to engage in mobile marketing.

But that doesn’t mean that no one should do it. In Asia, mobile phones are much more popular than they are in the U.S. Text (SMS) messaging and other cell phone communications tactics are picking up speed all over the globe, but especially in Europe and Asia. Those are ripe markets for mobile marketing.

So too is mobile marketing becoming a high speed medium for marketing communications in certain parts of the U.S. High tech products and services would benefit from this marketing and many retail businesses in urban environments can benefit as well. The increase in pay-per-call type services is accelerating the rate at which mobile marketing is being used and it’s just a matter of time before it will be a mainstream marketing avenue. Now is the time to test the waters for businesses that want to make the most of the 21st century wave of globalization through mobile marketing.

Looking for more tips and tricks? Why not take a look at my book, 101 Ways to Promote Your Tourism Business Web Site, which is now in its second edition.

-Written by Susan Sweeney