Tourism Internet Marketing U

Mobile Marketing: What Is It?

There are over 1.8 billion people with mobile devices capable of voice, text, image, and Internet communication (2006 figures). That’s a huge market already, and one that will escalate in the coming years as we see less-developed countries go directly to wireless for their telephones. We are beginning to see location-based services (or LBS) really take hold. Every new advancement in Internet-based technology provides new marketing opportunities.

Mobile marketing is using a mobile or a wireless device for marketing purposes. Mobile marketing is a marketer’s dream come true - it enables a marketer to communicate directly, one-on-one, to the target market with the opportunity for a direct response in real time. There are a number of mobile marketing opportunities that are becoming commonplace:

• SMS (short messaging service)
• MMS (multimedia messaging service)
• Instant messaging
• LBS (location-based services)
• Profile-specific advertising
• Mobile blogging
• Subscribed content

More to come on mobile marketing. Stay tuned. Or, if you just can’t wait, why not take a look at my Mobile Marketing Webinar?

-Written by Susan Sweeney