Tourism Internet Marketing U

Permission Marketing And Its Many Uses

As I’ve said before, permission marketing is a great way to increase your tourism business’s online success. There are many ways in which you can integrate permission marketing with many other Internet marketing tools like repeat traffic generators, customer loyalty programs, newsletters, surveys, contests, and so on. Chapter 3 of my book covers many repeat traffic and customer-loyalty-building that you can use on your tourism web site. Permission marketing is an excellent way to enhance and leverage the use of those tools - a few of which I’ll discuss in future blog posts as well.

Newsletters are one of the most popular resources for integrating permission marketing on travel and tourism sites. With newsletters you can ask visitors if they would like to receive notification of new spa treatments, family getaways, updates to your site, vacation planning tips, industry news, and so on - whatever might be of interest to your target market. People who sign up to receive your newsletter do so because they have a clear interest in the information you have to offer. In your newsletter you can integrate strategic promotional opportunities to encourage readers to come back to your site or to take some other course of action.

If your newsletter is about recent happenings in the travel and tourism industry, or new activities happening at your destination, encourage readers to “follow this link” to see the updates or additional details. When they click the link, take them to your web site. A newsletter is a great way to keep in front of your target market and constantly remind them of your presence. Permission marketing opens the door for communication with your target market; this is an important step in building a long-lasting and profitable relationship with them.

Other permission marketing techniques that we’ll discuss in future posts and that your travel and tourism web site can benefit from include:

• Contests and Sweepstakes
• Cooperative Marketing
• Incentive-Based Permission Marketing

Not enough information? If your looking for something really in-depth, try my book 101 Ways to Promote Your Tourism Business Web Site! You won’t regret it!

-Written by Susan Sweeney