Tourism Internet Marketing U

Permission Marketing: Personalization

Make it easy, keep it simple! When asking permission to communicate with your target market, don’t have them complete a long form where they have to provide all kinds of information. You want to make it as easy and as simple as possible for your target market to give you permission.

Have a simple form where they only have to provide their email address and their first name. It is important to get their first name so that you can personalize your communication. You want to personalize the text in the body of the message as much as possible as well as the text in the subject line.

Most mail list software programs will allow for easy personalization of all messages. You want to use a software program that manages all the permissions – the unsubscribes as well as the subscribes.

In other posts on this blog, you will learn more about what you can do to promote your travel and tourism business and web site with permission marketing and private mail list marketing for your business.

If you just can’t wait for a new blog post, I’ve also got a wonderful webinar devoted to Permission Marketing! Check it out!

-Written by Susan Sweeney