Tourism Internet Marketing U

Planning Your Web Site: What Content Will You Include?

While you’re planning your travel and tourism web site, one of the things that you’re going to want to be sure that you’re thinking about the type of content that you’ll include on your site. After all, it’s not just about the text that you use on your travel and tourism web site – there’s a great deal of additional content that you’re going to want to think about.

When you’re planning your web site, don’t forget about the importance of adding:

• Photo content. When you’re planning your travel and tourism content, keep in mind the old adage that a picture is worth a thousand words; don’t just tell people about your destinations – show them what they’re missing.
• Video content. Let’s say that part of your travel and tourism business includes helping would-be vacationers rent time shares; with video content, you can provide them with virtual tour comparisons so they know which spot to choose.
• Customer testimonials. When you’ve got a great product and your past customers or clients haven’t been afraid to tell you so, why not use their words as content?
• Audio content. When you add a podcast to your travel and tourism web site, you’ll find that you’re able to tell people about your destination, the products or services that you offer or even to give them some information about what they can discover.

When you’re planning your web site, it’s important to think about more than just the text that you’ll include on the site; it’s important too to think about more than just the keywords and key phrases that your prospects will use to find sites like yours. You’re also going to want to keep in mind that search engines love audio, photos and videos when you plan the content to include on your site.

What else do the search engines love? Find out with one of my most popular webinars, all about Designing your Site to be Search Engine Friendly!

-Written by Susan Sweeney