Tourism Internet Marketing U

Why Web Site Design Is A Difficult Subject

Web site design is one of the most difficult topics in Internet marketing because so many new webmasters think it’s all about looking pretty. For sure, you want your web site to be attractive, but if it is the prettiest web site in the world and doesn’t close sales or achieve search engine rankings then it isn’t doing it’s job. Too many beginning web site designers don’t understand search engine optimization and therefore do not consider how the web sites they design will perform in the search engines. Too many people think it just comes naturally. It doesn’t.

Your tourism business deserves the best web site design that you can get. But be careful with that word “best.” It doesn’t mean what you think it does.

If you’ve heard of Flash, Javascript, CSS, and other such hot topics in the web site design business then you may think that all of these provide you some kind of benefit. While they can be useful tools for your tourism web site to employ, they can do more harm than good sometimes, especially Flash and Javascript.

You can’t do with Javascript in today’s web site design world. It is a very powerful tool, but like chocolate, too much of a good thing can be a bad thing. One of the most important principles to keep in mind when you build your web site is the ratio of your code to on-page content. You don’t want too much code - and Javascript is very code intensive even if it does some really cool things. That’s why it is always best to make sure you think about, and plan, all aspects of your Internet marketing tourism business before you start building your web site. You can solve all of your code and content issues before you start building, but it begins in the planning phase.

Stick around, more on this later. If you want to know right now how your web design holds up, why not check out my Web Site Critique webinar?

-Written by Susan Sweeney