Productive Online Advertising Makes You Available 24/7

June 16th, 2008 Posted in Productive Online Advertising

One of the best things about establishing an online presence for your travel and tourism business is that it will make it so that your message gets out even to those who are looking for information about a destination you service in the middle of the night while you are home. Of course, just because your web site is up and running doesn’t mean that you are immediately available 24/7.

Productive online advertising makes it so that your clients or customers - both those who have worked with you in the past and those who are looking for services but haven’t yet chosen an agent or supplier - can get the information that they are looking for when they’re looking for it.

An auto-responder can fall into the category of productive online advertising because, regardless of when someone requests information, they will receive an immediate response. You will find that this is a great thing for two reasons:

  1. Your prospects will get the right information while they are looking for it and planning to act; and
  2. You won’t go into the office in the morning only to discover that you have a number of requests for information to sort through and prioritize - which means making them wait even longer to get a response.

Blogs are also a form of productive online advertising in that they link up to your web site and give readers a chance to participate - to leave comments about and to ask questions relating to your post. That way, they won’t just be able to get your answer, but they will also be able to get advice from other readers - some of whom will have used your services for years.

When you want to be sure that your online advertising is productive, think about availability; make sure that your current and prospective clients are able to get their needs met regardless of when they are looking for more information.

Looking to hold on to the new visitors to your site? Learn how to keep those visitor coming back for more with my Generating Repeat Traffic webinar!

-Written by Susan Sweeney 

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