Types Of Banner Advertising You Might Consider

April 7th, 2008 Posted in Productive Online Advertising

Productive online advertising is about more than just throwing up a banner ad on your own web site. The essence of banner advertising is to purchase real estate on someone else’s web site in order to drive traffic to your own. But there are different types of banner ads and which type will be most effective for you depends on the goals you want to accomplish and your budget. Here are some types of banner ads that you might consider:

  • Expanding Banner Ads
  • Animated Banner Ads
  • Drop-Down Menu Ads
  • Interstitial Ads
  • Java, Flash, or Shockwave Ads
  • Floating Ads
  • Unicast Ads

Of course, there is also the traditional two-dimensional banner ad that looks just like an ad in a newspaper. You click it and it takes you to another website. Pretty simple. But which type of banner ad is for you?

In future posts of this blog we will discuss these types of banner ads and how you can use them to better position your tourism company for business online. I hope this introduction to banner advertising gives you an idea of what to expect. For more information on banner ads, purchase a copy of my book, 101 Ways To Promote Your Tourism Business Web Site.

-Written by Susan Sweeney 

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