Tourism Internet Marketing U

Search Engine and Directory Submissions: Preparing Your Directory Sub

Before submitting to the directories, you should go to each one you are interested in submitting to and print the submission forms. Then develop a Word file with all the required fields for all the submission forms you will be completing. Take the time up front to develop the submission material carefully. Organize the information in a logical order in a text file. Then, when you go to submit, you can copy and paste the content into the appropriate fields on each of the submission forms.

This approach gives you a starting point and will save you time when submitting your web site. You may need to adjust your information for each directory submission though, because they all have unique submission requirements. You need to be careful to follow them to the letter to reduce the risk that a directory editor might change your submission entry. You want your listing to appear in your words, with no editing.

Be sure to spell check, check and recheck everything before you start. Spell checkers won’t pick up misspelled “works” if the word is also in the dictionary.

After you print the submission forms, you’ll find that there are many common elements requested by the different directories. The information prepared for each page on the site to be indexed should include:

• URL
• Page title
• Ten word, 25-word, 50-word and 100-word descriptions for the page
• List of keywords for each page
• Descriptions of the ideal audience for the site
• Categories and subcategories you should be listed under for the different directories you plan to submit to
• Contact information

For more information, check out my webinar devoted just to this one topic! That’s my Search Engine and Directory Submission webinar!

-Written by Susan Sweeney