Tourism Internet Marketing U

The Directory And Search Engine Submission Process

Although people often use the term “search engine” interchangeably for search engines and directories/portals, there is a major difference when it comes to submission protocols. The search engines (Google, Yahoo! Search, Ask, and MSN/Microsoft Search, to name a few) allow you to simply - “Add your URL.” Your URL is your uniform resource locator - also know as your Web address, your www.yourcompanyname.com. When you add your URL, it is put in a queue and when it is your turn, the search engine’s spider or crawler visits your site and includes it in its database.

On the other hand, to submit to directories such as the Yahoo! Directory, Open Directory, and Business.com, you have to go to the directory site, select a category, and find the link to its submission form. For the directories, you generally have to complete a detailed form filling in all the blanks of required information.

Submitting to the search engines can be confusing. That’s why I created a whole webinar devoted to walking you through this process! Check it out at the Search Engine and Directory Submission webinar!

-Written by Susan Sweeney