Tourism Internet Marketing U

Tourism Web Site Elements That Keep Them Coming Back

When it comes to getting return visitors, tourism companies usually know how to do that off line with little effort. You know you have to provide a good service, offer lots of resources, choose a great location, and give good recommendations on places to see in your area. But what about online? Do you know how to keep visitors to your web site returning again and again?

There are tools and techniques to ensuring that you get repeat visits to your tourism web site. In future posts I will cover these techniques in more detail, but for right now I’d like to just offer you this overview:

• Design an attractive web site with valuable content
• Set up a What’s New page
• Include a Tip of the Day page or section
• Share your awards
• Add bookmarking icons to your web site
• Draw more visitors with cartoons, contests, jokes, and trivia related to your tourism niche
• Publish a calendar of events and reminders
• Install a blog
• Produce podcasts
• RSS feeds
• Establish online chat sessions, workshops, forums, and discussion groups
• Sponsor special guests and celebrity appearances
• Offer giveaways, awards, and surveys on your site
• Use offline marketing tactics to promote your web site and tourism offerings

As you can see, there are plenty of ways you can keep visitors coming back to your tourism web site. Stay tuned. We will be visiting each of these subjects in future posts on this blog and covering them in greater detail. Meanwhile, get more insight into each topic with 101 Ways to Promote Your Tourism Business Web Site

-Written by Susan Sweeney