Tourism Internet Marketing U

Use A What’s New Page For Repeat Visits

A What’s New page can mean different things to different sites. For some, this page updates users with summaries of the most recent travel packages, specials, or promotions. Of course, your What’s New page could also include any awards you or your company have received and new additions to your web site, such as a package builder, or news and events. Your What’s New page should be accessible from your home page so that when people visit your site they do not have to search through your entire site to find out what is new. If visitors repeatedly find interesting additions in the What’s New section, they will come back to your site on a regular basis to check out what’s new. Here you can leverage this repeat-traffic generator with permission marketing by asking if visitors would like to be notified via e-mail when you’ve added something to the What’s New section. It’s all about getting their permission to send them e-mail and therefore include them in your community.

Other approaches for the What’s New page could be What’s New on your site, What’s New in your company, or What’s New in your location. Whatever it is, you should always make sure that it is of interest to your target market. Again, you can ask your visitors if they would like to be notified when updates are made to this section of your web site. This, once again, gives you permission to e-mail them and present them with new information that might make them want to come back to your site again.

For new takes on the What’s New page idea, consider my book! 101 Ways to Promote Your Tourism Business Web Site in now in its second edition!

-Written by Susan Sweeney