Capitalizing On Viral Marketing Opportunities

May 12th, 2008 Posted in Spreading The Word with Viral Marketing

Viral marketing can be one of your most powerful online marketing techniques, using the power of associations to spread the word. Viral marketing is still evolving, but today we see common forms being used:

  1. Word of mouth - such as “Tell a friend,” “Send this coupon to a friend,” or “Recommend this vacation package to a friend.”
  2. Pass it on - when we receive a travel e-zine, a destination newsletter, travel e-specials or a funny or branded video and then forward it to friends.
  3. Product or service based - when a free tool is used online and that tool includes and embedded marketing message, such as VOIP dialer.

You can learn more about these three types of viral marketing opportunities when you purchase my book, 101 Ways to Promote Your Tourism Business Web Site!

-Written by Susan Sweeney

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