Tourism Internet Marketing U

Viral Marketing: How To Spread The Word About Your Tourism Business Online

Viral marketing is one of the best tools available for online marketers. Some Internet marketers have gotten rich overnight as a result of this powerful method of marketing.

Have you ever visited a Web site and found an article, a coupon, a special, or something else that impressed you so much that you immediately sent an e-mail to your friends about it? If you have, you’ve already been bitten by the viral marketing bug.

Viral marketing is often referred to as “word of mouse” marketing. It is low-cost, highly effective, and relies on Internet surfers telling their friends about products and services that get them excited. You let your customers do your marketing for you. The off line equivalent is word of mouth, hence the “word of mouse” name.

Viral marketing is powerful because if what you offer appeals to a large number of people then the word can spread very fast – literally, in minutes. Online, all it takes for someone to let others know about something is to write about it on their blog or send out a message in an e-mail. That could take just a few minutes. It all depends on when you post your information and how soon afterwards someone else discovers it. With blog and RSS technology, that can be instantly.

I will be covering viral marketing in more detail in this blog. I hope you’ll return often to learn how you can make viral marketing work for you. Meanwhile, feel free to get a copy of 101 Ways to Promote Your Tourism Business Web Site!

-Written by Susan Sweeney