Tourism Internet Marketing U

E-mail Marketing: The Many Faces Of Digital Touching

There is more than one way to go about e-mail marketing. What works for one business may not work for another. This is also true within the travel and tourism industry. One business might do very well sending out periodic electronic postcards while another business might do better with a weekly e-zine, also called newsletter - electronic newsletter.

Most business, though, can benefit greatly from an electronic newsletter. But there are businesses, even within the travel and tourism business, that might not. The key is to know your customers and what they expect. Then, deliver.

Generally speaking, however, e-mail marketing is the bomb! The benefits to you and to your customers are out of this world. Here are some ways that marketers in the past have used e-mail marketing and how you can consider putting it to work for your travel or tourism business:

• Weekly, or monthly, newsletter (e-zine)
• Electronic postcards
• Digital brochures (.pdf files, Word docs, html docs, even Flash files)
• Notification of new updates to your website
• Sending out links to recent changes and additions, podcasts, videos, etc.
• Electronic e-courses
• Auto responder reminders of important dates and events
• Daily travel tips
• E-book downloads and follow up e-mails
• Customer service messages
• E-mailing invoices, bills of laden, and order confirmations

There really is no limit to how you can use e-mail for marketing purposes. But if you aren’t using e-mail marketing in some kind of way right now then you are surely falling behind the competition - and that’s not a good place to be for any travel-related business.

Email isn’t the only way to communicate! For a different take on technology and keeping in touch, I recommend my webinar on Mobile Marketing!

 -Written by Susan Sweeney