Tourism Internet Marketing U

The E-mail Advantage

E-mail is one of the most crucial forms of communication you have with your tourism customers, potential clients, suppliers, and colleagues. E-mail is a widely accessible and generally accepted form of business communication. We are seeing a huge increase in commercial e-mail volume. The reason for this significant increase is understandable given that e-mail is a very cost-effective, time-efficient tool that has a high response rate. E-mail is used to build your community online, sell products and provide customer service, reinforce brand awareness, and encourage customer loyalty.

In the online community, e-mail is an extremely efficient way to build and maintain relationships. As a marketing tool, e-mail is one of the most cost-efficient ways to maintain an ongoing dialogue with your audience.

However, with the overabundance of spam, spam-detection software, filtering of e-mail, and anti-spam legislation, things are changing rapidly in the e-mail world. It is becoming a challenge to make sure that your e-mail is received, opened, and responded to.

In this blog I’ll discuss individual e-mails as well as mass marketing e-mails. Specifically, in later posts, I’ll discuss:

• Strategies for creative effective e-mail messages
• E-mail netiquette
• E-mail marketing tips
• Sending HTML versus ASCII (text-based) e-mail messages

There is a lot of information to cover about e-mail. Stay tuned. Or, if you simply can’t wait, why not look into my Internet Marketing Training Program? With 20 CDs, it’s filled with everything I know to help you on the road to internet success!

-Written by Susan Sweeney