Tourism Internet Marketing U

The Power Of Partnering

We have talked about many different online marketing opportunities. Often there are great opportunities that are overlooked because of their simplicity. Partnering is one of those often-overlooked opportunities. There are many other sites that are selling to our target market. Quite often they are selling noncompeting products or services. Quite often they have significant traffic to their sites or significant databases that they communicate with on a regular basis. If you can find a win-win opportunity to partner with these sites, you can have significant results.

On this blog we’ll discuss:

• Ideal partner sites
• Partnering opportunities

When you look for sites to partner with, you are looking for:

• Sites that have your ideal target market as their site visitor
• Sites that have significant targeted traffic
• Sites that have a significant permission-based database
• Sites that have noncompeting products or services

Once you identify the types of partners or the types of noncompeting products of potential partners, it will be easier to find and develop a list of potential partners. For example, if you sell pots and pans, you might identify appliance sites as potential partner sites. If you have a country inn, you might identify local attraction sites as potential partners – you are both selling to the same target market, but you are selling noncompeting products and services. If you sell skis, you might identify ski hills as potential partners. Once you have identified the types of partners you are looking for, you will be able to do research on-line to find specific potential partners.

If you’d like more advice on this and other internet marketing subjects, pick up a copy of my book, 101 Ways to Promote Your Tourism Business Web Site!

-Written by Susan Sweeney