Tourism Internet Marketing U

Presenting Your Business Card

A signature file is your e-business card and should be attached to the end of all of your e-mails including e-mails that are sent to individuals, forums, discussion groups, newsgroups, and mail lists. If your e-mail program doesn’t allow for the use of a signature file you should consider switching e-mail programs. Sig files are readily accepted online and, when designed properly, comply with netiquette. Sig files can also be quite effective in drawing traffic to your web site when used appropriately.

Your sig file should always include all basic contact information: your name, organization name, snail mail address, phone, fax, e-mail, and URL. You should provide every way possible for recipients to reach you. The customer is king and it is the recipients’ choice if they would rather call than e-mail you.

Some tourism-related businesses also include a line that reads “Click here to go to our web site” on their sig file, and when you “click here” you go directly to their web site. This is a nice idea, but you must also remember it to include your actual URL so that the recipients can see it, read it, and have it. Some people print their e-mail to take home at night. If your full URL is printed, then they can read it and access your web site where ever they are. They can’t get to your web site by trying to click on a piece of paper.

It is also a good idea to include a tag line in your sig file. Many tourism-related businesses use tag lines to offer information about their operation, their destination, their e-club, their packages or specials, an award their company has received, or other marketing-focused information.

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-Written by Susan Sweeney