Tourism Internet Marketing U

Utilizing Signature Files To Increase Web Site Traffic

A signature file, or sig file as it is commonly referred to, is your electronic business card. It takes the form of a short memo and is attached at the end of your e-mail messages. You can use your signature file in a number of clever ways, from just giving out phone numbers and addresses, to offering more substantial information. Sig files can be used to let people know about a special event or to inform people about an award or honor your company has received. On this blog in future posts, I’ll cover:

• The appropriate size of sig files
• The content and design of sig files
• Creating sig files to add statements to your messages
• The benefits of sig files

When you consider that e-mail is still the most used electronic form of communication and Internet marketing then it makes sense to use sig files. You should have one for every web site you own and there is no better way to drive traffic to your tourism web site than through a sig file that appears in every e-mail – for personal and business purposes – that you send.

For example on the do’s and don’t’s of signature files, check out my book! 101 Ways to Promote Your Tourism Business Web Site is now in its second edition!

-Written by Susan Sweeney