Web Traffic Analysis: Who Is Visiting Your Site?

April 30th, 2008 Posted in Web Traffic Analysis

Today, technology not only allows us to generate interactive web sites for our viewers, it allows us to learn about our viewers as well. All web site administrators should be using web traffic analysis software that enables them to analyze not only what page of the web site their visitors came to first, but also where they came from, how long they were there, and what they did while they visited. Once you have this information, you can do some calculations to see what is working for you and what is not.

On this blog we’ll cover some of the following topics related to web traffic analysis:

  • What your web server’s log files can tell you
  • How analyzing log files with web traffic analysis software can benefit your web site
  • How to develop a profile of your visitors
  • How to optimize your web site to accommodate your visitors
  • How to get the most for your marketing dollar
  • How to generate leads for your business
  • How analysis software can help you to manage your online advertising budget
  • How to get web traffic analysis software for your web site
  • The popular brands of web traffic analysis software

Retailers have always spent endless hours trying to analyze the shoppers who visit their stores. They are constantly trying to collect data about their markets so that they can decide what the best forms of advertising are for their target market, what consumers really want in order to make wiser buying decisions, what services are important to them, what product features their target market is looking for, and so on. The same thing is happening today on the Internet. Companies are constantly collecting data on their target market – their needs, wants, preferences, and desires. Most people are unaware that they are even doing this.

Web traffic analysis software helps companies focus on their target market like never before. It helps them understand the traffic on their web site and enables them to make the changes that are critical to producing the results that they desire from their web site.

Feeling like you want to read more? Why not pick up a copy of my book, 101 Ways to Promote Your Tourism Business Web Site? You’ll be glad you did!

-Written by Susan Sweeney 

You must be logged in to post a comment.